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    Inside Bad Bunny’s Budding $17 Million Property Portfolio

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    Few artists have reshaped the sound and style of a generation quite like Bad Bunny. The Puerto Rican hitmaker—born Benito Antonio Martínez Ocasio—has transformed Latin music into a global force, blending reggaetón, trap, and pop with an effortless cool that has made him one of the defining figures of modern culture. Along the way, he’s earned three Grammys, 11 Latin Grammys, and a reputation as a creative polymath who moves just as confidently between music, film, fashion, and business.

    His live performances have become cultural phenomena in their own right. In 2022, his twin tours—El Último Tour del Mundo and the World’s Hottest Tour—collectively pulled in an unprecedented $435 million, making him the year’s highest-grossing touring artist worldwide. His Most Wanted Tour in 2024 added another $211 million, while this year’s 30-day No Me Quiero Ir de Aquí residency at San Juan’s Coliseo de Puerto Rico generated nearly $250 million for the island. That run will be followed by his upcoming Debí Tirar Más Fotos World Tour, which kicks off on November 21 in the Dominican Republic.

    Meanwhile, Bad Bunny’s star has expanded well beyond the stage. His acting roles in Bullet Train, Happy Gilmore 2, and SNL showcased a cinematic charisma that’s fueling his crossover into Hollywood, while his influence in fashion has made him a fixture at the Met Gala and in front rows from Paris to Milan. A global ambassador for Gucci and the face of campaigns for Jacquemus, Adidas, and Calvin Klein, he’s become a sartorial force known for merging traditional Puerto Rican flair with boundary-pushing high fashion. Even his collaborations—like his limited-edition Crocs collection—have sold out within minutes, a testament to his cultural sway.

    Offstage, the millionaire rapper indulges in equally enviable passions. A devoted car enthusiast, his garage reportedly includes a Bugatti Chiron, Rolls-Royce Dawn, and Mercedes G63 AMG, among other head-turning machines. His real estate holdings are similarly impressive. He owns two homes in Los Angeles—including one that used to belong to Ariana Grande—and has previously rented a glass-wrapped penthouse in Manhattan for $150,000 a month. Though unconfirmed, he’s also rumored to own property in his native Puerto Rico.

    As he prepares to headline the 2026 Apple Music Super Bowl LX halftime show in Santa Clara, Bad Bunny stands not just as the world’s biggest Latin artist but as a cultural powerhouse redefining what it means to live like a global icon.   

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      L to R: Belly, Jeremiah, and Conrad at the Fisher family’s summer house in Cousins Beach.

      Prime Video

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      While Cousins Beach exists only in Han’s imagination, its real-world counterpart is Wilmington, North Carolina—a coastal city often dubbed “Hollywood East” or “Wilmywood” for its long history as a filming hub. The house that brings Conrad and Jeremiah’s family home to life—known in the series as Beck’s Beach House—is tucked within the exclusive Porters Neck Plantation, a gated community centered around a private golf course.

      Named for the late matriarch Susannah “Beck” Fisher (played by Rachel Blanchard), the property serves as the primary summer residence for the Fisher-Conklin family, hosting iconic moments from Fourth of July clambakes and fireworks to Belly’s annual birthdays, complete with Mickey Mouse pancakes.

      The shows real-life home is located in Wilmington, North Carolina.

      Prime Video

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      Though fans cannot step inside the home or on the property, Wilmington offers plenty of ways to experience the magic of Cousins Beach. Carolina, Kure, and Wrightsville beaches served as scenic backdrops, while the Cape Fear Country Club and the downtown shops captured Wilmington’s small-town charm. The city has also played host to other teen dramas, including Dawson’s Creek and One Tree Hill, as well as blockbuster films such as Iron Man 3 and Scream 5.

      Only the exterior of the waterfront home was used for filming.

      Prime Video

      How much would the Fisher family’s Cousins Beach house cost today?

      According to online resources, the property last changed hands in 2011 for $1.5 million. Considering its waterfront location, generous size, and amenities, broker Stephanie Kitchens of Berkshire Hathaway HomeServices estimates that it could easily fetch upwards of $3 million today. 

      Its Cape Cod–inspired exterior—cedar shakes, infinity pool, private dock, and 33-foot boat slip—perfectly captures the quintessential East Coast summer aesthetic Han envisioned. Production designers went to extraordinary lengths to bring the vision to life: several palm trees were removed, hydrangeas (Laurel’s favorite) were planted in abundance, and the grounds were meticulously landscaped to evoke a romantic Northeast vibe.

      The house features a private dock and boat slip.

      Prime Video

      “[Han] wanted that Cape Cod look, so it had to have cedar shakes,” series location manager Lindsay Fort told People. Teresa Mastropierro, production designer for season one, added, “Our greens department literally transformed the landscape around the house. I think we bought every last hydrangea plant in the state. Susannah loves to garden, and there are always fresh flowers throughout the house.”

      Author Jenny Han wanted hydrangeas planted on the grounds.

      Prime Video

      According to Realtor.com, the median listing price in Wilmington as of August 2025 was $500,000. Luxury properties, however, reach far higher: the Cypress House, developed by former NFL kicker Connor Barth, is among the city’s priciest listings at $8.5 million, with other standout waterfront estates asking between $10 and 12 million.

      Authors

      Abby Montanez

      Abigail Montanez is a staff writer at Robb Report. She has worked in both print and digital publishing for over half a decade, covering everything from real estate, entertainment, dining, travel to…

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      Reese Witherspoon may have started as America’s sweetheart, but she’s since become a Hollywood powerhouse with serious business and real estate savvy. Over the past three decades, she’s built a career that spans acting, producing, and entrepreneurship, moving seamlessly between box-office hits, prestige television, and passion projects. That success has also translated into some of the industry’s top paychecks—at least $1 million per episode for television, including $1.2 million for The Morning Show, which she also produces.

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