Super Bowl LVII was the most-watched of all time, with an average of 123.4 million viewers tuning in to watch the Kansas City Chiefs face off against the Philadelphia Eagles at Allegiant Stadium in Las Vegas. Of course, it didn’t hurt that pop superstar Taylor Swift was in town and in attendance. For those who got to catch the big game in person, it was one of the priciest ever, with an average ticket price of $8,600 and a tray of nachos that rang up to $60. Following suit, just about every short-term rental in the Las Vegas area saw bookings and rates skyrocket.
For instance, Bryan Ercolano, CEO and founder of TurnKey Pads, a high-end vacation rental service, told The Wall Street Journal that, with the increase in demand for a place to stay, rates for the company’s units clocked in at around $30,000 a night. Typically, nightly rates for the same type of TurnKey units—usually four- to six-bedroom properties surrounding the Strip—would cost anywhere from $2,000 to $20,000 per night.
At the start of this year, there were more than 6,600 single-family residences in the Las Vegas area that could be rented for as much as $427 per night, according to new data from AirDNA. The analytics firm also found that the Las Vegas area had over 6,300 entire apartment and condo units available in that same period, with average daily rates of $284 per night. During the Super Bowl, average rental costs jumped to $365, a 19 percent price increase compared to the weekend prior. However, out-of-towners weren’t saving much. Hotel prices, by comparison, were roughly $380, according to travel platform Hopper.
Super Bowl LVII generated almost $6 million in additional revenue for the short-term rental market in Las Vegas.
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As a whole, the Super Bowl generated a $5.73 million boost in revenue for the short-term rental market, the WSJ reported. Hosts raked in $4.82 million from additional nights being booked and a hefty $908,780 from being able to charge higher rates due to demand. “The Super Bowl’s revenue is a smash success,” AirDNA economist Bram Gallagher told the newspaper.
Swift, who was in attendance and cheering on her tight-end boyfriend Travis Kelce, had a similar impact on the local economy when she touched down in Sin City for the Eras Tour back in March. The two-night concert brought in $1.6 million in short-term rental revenue for Las Vegas, while rates for March 24th and 25th increased to $316, a 10 percent uptick from the weekend before. “She has a very large-measure short-term rental effect wherever she goes,” Gallagher added.
Source: Vacation Home - robbreport.com
