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    Touchdown! Las Vegas Landlords Scored Big During the Super Bowl 

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    Super Bowl LVII was the most-watched of all time, with an average of 123.4 million viewers tuning in to watch the Kansas City Chiefs face off against the Philadelphia Eagles at Allegiant Stadium in Las Vegas. Of course, it didn’t hurt that pop superstar Taylor Swift was in town and in attendance. For those who got to catch the big game in person, it was one of the priciest ever, with an average ticket price of $8,600 and a tray of nachos that rang up to $60. Following suit, just about every short-term rental in the Las Vegas area saw bookings and rates skyrocket.

    For instance, Bryan Ercolano, CEO and founder of TurnKey Pads, a high-end vacation rental service, told The Wall Street Journal that, with the increase in demand for a place to stay, rates for the company’s units clocked in at around $30,000 a night. Typically, nightly rates for the same type of TurnKey units—usually four- to six-bedroom properties surrounding the Strip—would cost anywhere from $2,000 to $20,000 per night. 

    At the start of this year, there were more than 6,600 single-family residences in the Las Vegas area that could be rented for as much as $427 per night, according to new data from AirDNA. The analytics firm also found that the Las Vegas area had over 6,300 entire apartment and condo units available in that same period, with average daily rates of $284 per night. During the Super Bowl, average rental costs jumped to $365, a 19 percent price increase compared to the weekend prior. However, out-of-towners weren’t saving much. Hotel prices, by comparison, were roughly $380, according to travel platform Hopper.

    Super Bowl LVII generated almost $6 million in additional revenue for the short-term rental market in Las Vegas.

    Jeff Speer/Icon Sportswire via Getty Images

    As a whole, the Super Bowl generated a $5.73 million boost in revenue for the short-term rental market, the WSJ reported. Hosts raked in $4.82 million from additional nights being booked and a hefty $908,780 from being able to charge higher rates due to demand. “The Super Bowl’s revenue is a smash success,” AirDNA economist Bram Gallagher told the newspaper.  

    Swift, who was in attendance and cheering on her tight-end boyfriend Travis Kelce, had a similar impact on the local economy when she touched down in Sin City for the Eras Tour back in March. The two-night concert brought in $1.6 million in short-term rental revenue for Las Vegas, while rates for March 24th and 25th increased to $316, a 10 percent uptick from the weekend before. “She has a very large-measure short-term rental effect wherever she goes,” Gallagher added. 

    Authors

    Abby Montanez

    Abigail Montanez is a staff writer at Robb Report. She has worked in both print and digital publishing for over half a decade, covering everything from real estate, dining, travel and topics…

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      in Luxury

      Superstars Like Rihanna Are Renting Off-Market Private Properties to Stay at When They Travel

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      When a celeb goes on vacation, they could stay at a luxury resort with tons of amenities and people to tend to their every need. Or they can rent out a private home, often one that isn’t available on the rental market and that might actually be owned and occupied by a family.

      The Wall Street Journal got a peek inside several U.S. properties where celebrities have resided in recent years, whether during a vacation or while working in a city where they don’t have their own home base. Many of these stays are handled in off-market, behind-the-scenes deals, and sometimes they can displace homeowners. But for the price that’s being paid, many find the inconvenience worth it.

      For example, Spyro Malaspinas, a cybersecurity expert who lives in Paradise Valley, Arizona, rented out his five-bedroom home to Rihanna during this year’s Super Bowl. He bought the place for $7.3 million last year, and had no intention of renting it out to anyone. But when a property management firm he works with inquired with an offer for $500,000 a week, Malaspinas couldn’t say no. And at the time, he didn’t even know it was Rihanna who would be shacking up in his home. (Rihanna didn’t respond to the WSJ’s request for comment. Most other celebrities also didn’t respond, or they declined to comment to the newspaper.)

      Similar deals have played out across the country, as stars and notable names try to find getaways that meet their exacting standards. In the summer of 2020, Mariah Carey rented a Bedford Corners, New York home owned by the former financial exec Jay Dweck. For $125,000 a month, the singer was able to enjoy the property’s six bedrooms, theater, 900-gallon aquarium, and violin-shaped swimming pool. Dweck, meanwhile, relocated to an Airbnb. After Carey’s stay, the home’s wooden floors had to be replaced—to the tune of $90,000—thanks to pock marks from her high heels. “She’s not the kind of person where someone says, ‘Mariah, take your shoes off,’” Dweck said.

      The celebrity rental process requires a lot of dealmaking on the back end, with real-estate agents and others tapping into their networks to see what they can make work. Often, assistants or travel agents are liaising for VIPs, leaving their identities a secret and sometimes giving just a few days of lead time. And these renters are meticulous as to what they have in the house: Some bring their own bottled water, linens, flowers, air purifiers, or scents. One even had their bed shipped to Hawaii for vacation, a real-estate agent based in the state told The Wall Street Journal. Of course, none of that compares to how Prince made some crazy alterations to NBA star Carlos Boozer’s Bel Air manse in the early ’00s, including turning the weight room into a night club.

      At the end of the day, the quick turns and need to abandon ship might not be so bad for homeowners, though. Malaspinas said that the income he gained from Rihanna’s stay will cover his mortgage payments for two years. And he hasn’t actually moved back into his Paradise Valley home just yet—offers of “crazy amounts of money” have come in for him to sell the place.

      So although his rental allowed Rihanna to lie low for the week, it’s given Malaspinas more visibility than ever. More

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      in Luxury

      You Can Now Rent Rihanna’s Swanky Beverly Hills Mansion for $80,000 a Month

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      On top of Rihanna’s myriad other business endeavors—she sings, she’s a cosmetics mogul with her own Fenty Beauty brand, she’s a lingerie tycoon and fashion designer—the “Umbrella” crooner is also a budding real estate mogul, with five multimillion-dollar homes in Los Angeles alone. And if you’ve got an extra $80,000 burning a proverbial hole in your pocket, you could have the honor of calling Rihanna your landlord for a full month.

      With five bedrooms and seven bathrooms spread across 7,600 square feet of mansion-sized living space, the Coldwater Canyon mansion is the ideal place for any oligarch to recover from the COVID blues in style. Rihanna purchased the house late last year for $13.8 million, adding to her impressive cache of homes. She also owns the house right next door, picked up in March for $10 million, along with a $6.8 million Hollywood Hills estate, a high-floor condo along the Wilshire Corridor, and her longtime main residence—a $5.5 million penthouse in L.A.’s The Century skyscraper.

      A stunning sunset view of the home from the enclosed backyard. 

      Realtor.com

      The newly-listed rental estate is sited on a coveted cul-de-sac in the mountains above Beverly Hills, where the lucky new renter just might wind up rubbing elbows with high-profile nearby neighbors like Sir Paul McCartney. Originally built in the 1930s, the estate was long owned by novelist Mary Sheldon, daughter of “I Dream of Jeanie” creator Sidney Sheldon, who sold the dated house to entrepreneur and investor Daniel Starr; Starr demolished and rebuilt nearly every inch of the house before Rihanna swept into the real estate picture.
      David Parnes and James Harris of The Agency hold the listing.

      Views of the common areas throughout the home. 

      Realtor.com

      Securely hidden away from the street by soaring hedges and gates, the mansion is accessed via a sloping driveway that drops out at a detached two-car garage. A curved set of stairs leads up to the house, which sports a contemporary façade featuring white paint set against a black metal roof and black trim. Once inside, the modern yet traditional interiors give a nod to the trendy modern farmhouse via an open floorplan accented by French white oak hardwood floors.
      A glass front door pivots into the foyer overlooking a central courtyard replete with an al fresco terrace, pool and spa, cabana and firepit lounge area.

      Backyard seating centered between the main and guest houses. 

      Realtor.com

      Among the main-level highlights: a living room with a fireplace and floor-to-ceiling Fleetwood glass sliding door that opens to the outdoors, plus a walk-in bar area that services an intimate family room/lounge/library space with another fireplace and built-in bookshelves.
      There’s also a gourmet marble-clad kitchen outfitted with dual islands, high-end appliances and a breakfast banquette boasting tufted black leather seating.

      The refined bar area equipped with a fireplace. 

      Realtor.com

      Heading upstairs, one will find a master retreat overlooking Coldwater Canyon, which is showcased by a custom walk-in closet with black lacquer cabinetry, and a spa-like bath encased in veined marble that opens to a private outdoor sitting area.
      The place also has its own gym and media room, along with a guesthouse.
      Check out more images of the mansion below.

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      in Vacation Homes

      Luxe Rentals in the Hamptons Skyrocket as the Wealthy Look to Quarantine Away From the City

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      “People were calling on a Wednesday and wanting move in by Friday. They’d sign the lease, wire the funds and be on their way,” says Gary DePersia, noted Corcoran broker who has specialized in Hamptons’ luxury real estate for over 25 years. “It started in mid-March when people realized there would be a shutdown. The calls haven’t stopped.” […] More